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As a result, the Brainstorm booster takes care of the structure of your creative session, leaving you free to establish lofty objectives, engage in experimentation, and look for ground-breaking answers.
Do everything systematically, focusing on each stage.
Let’s get it started
Take a moment to reflect on what will be the outcome of today's work. You can include numerical or qualitative indicators.
Tell us about your target audience. Fill in the framework below by answering the questions: what do they do, think, feel and say.
What?
Don't limit yourself based on age, status, or gender. Imagine it as a movie about your consumer, describe your hero. Consider several characters
Write out the values if they already exist, or create them now by answering the question:
"What is important in your project or product?"
If you have too many values, run them through a second filter: "Is this value truly important for our project or product, and why?"
Choose emotions from the list by answering the question: "What emotions does the target audience experience when interacting with your product or project?" Refer to point #2.
You can add your own emotions in an empty input box
Write about well-known and popular trends in your field of activity. Soon, we will use them.
What resource constraints may arise during the implementation of the idea?
For example, limitations on resources, the external environment, or the number of people.
You have analyzed a lot of data, and now it's time to come up with new ideas. Prepare to work in several stages.
Stage 1
Write down the forms and themes for your idea in 3 minutes. The topic is any notion that can be realized in several ways, whereas the format is how it will be accomplished.
For example, formats could be podcasts, interactive boards, voice messages, or articles. Themes could be childhood memories, travel, food, or constellations.
For example, articles about food, an interactive board for travel, or voice messages about constellations
Friendly networking on the MIRO board, where communicators share their travel itineraries and find friends with similar interests using our agency.
We made it! Now let's consider how the idea we just executed satisfies the requirements of the audience we outlined above.
Ask yourself questions: How does the implemented idea integrate into people's lives? How does it reduce anxiety and address pain points? How does it make them happier?
TA
Go through this process for each audience mentioned in point #2
You need to go back and finish what you started.
Good fortune! =)
If you want to end a session, click - OK